Bonterra
Increased trScore from 6.5 to a 7.8 in less than a year, building trust with buyers
“We know our buyers use TrustRadius to evaluate Bonterra EveryAction alongside competitors. Working closely with the TrustRadius team allowed us to ethically source high-quality reviews, significantly increasing our trScore from 6.5 to 7.8 in less than a year. This helps us build genuine trust with our audience, strengthen our brand reputation, and earn us valuable industry recognition—including Top Rated and Trusted Seller.“
Kathleen Connelly
Customer Advocacy Manager
Bonterra
Boosting Brand Reputation and Awards with TrustRadius
Goal:Â
Bonterra partnered with TrustRadius to boost brand awareness and strengthen their market presence against competitors by earning TrustRadius awards—specifically Top Rated and Trusted Seller—and to enhance their brand reputation through a strong trScore achieved via ethical review sourcing.
Execution:
- Worked with TrustRadius customer success and research teams to conduct ethical review outreaching, targeting review sourcing campaigns from Bonterra EveryAction customers
- Expanded customer list to focus on active users of Bonterra EveryActionÂ
- Worked closely with TrustRadius customer success team to monitor TrustRadius’ awards qualification criteria and key datesÂ
- Worked with the TrustRadius research team to run a Trusted Analysis to evaluate ethical review sourcing practices and increase trScore
Outcomes:
- Increased trScore from 6.5 to a 7.8 in less than a year, building trust with buyers
- Qualified for Top Rated and Trusted Seller verification in 2024/2025
- Improved category rank and visibility against competitors on TrustRadius
TrustRadius Demand Generation Playbook
Intent data uncovers deals, social proof closes deals. TrustRadius customers are tapping into review content and intent data to drive demand, accelerate deal cycles, and meet buyers where they’re at in their journey.
Accelerate deal cycles and hit your revenue goals
Drive demand and grow pipeline with TrustRadius intent-driven leads.
Target In-Market Buyers
Utilize TR intent data within Linkedin, 6sense, Demandbase and Salesforce to target in-market buyers
Increase Discoverability & Conversion
Syndicate review content on organic and paid landing pages to improve SEO and increase conversion rate
Leverage Customer Voice
Leverage review content across channels to influence purchase (email, ads, signatures, decks, and more). Reviews are a top stop on the buyer’s journey.
TrustRadius Customer Stories
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